How hosting affects website promotion
SEO promotion is a rather complex process, which can be influenced by both external and internal factors. The quality of the content, ease of use, optimization and the level of trust in the site are also important. But it is important to pay attention to the hosting where it is hosted. Of course, there is an immediate understanding that the impact is obvious and huge, but experienced SEO specialists say that this factor cannot be ignored.
And it’s worth figuring out what hosting parameters can affect website promotion.
Geographical position
It is best when the server hosting the portal is located in the same region as the main target audience. In this case, search engines will correctly link the site to the location region, and this greatly reduces the length of the information transfer path. In this case, the response time will be increased. And this is already extremely important for a site that has a lot of graphic images, dynamic elements, and so on. It is best that at least 2000 ms elapse, and a decrease in this parameter indicates deterioration.
Website loading speed
Server specifications may affect download speed. It is also worth considering the performance, workload of software and components. Often, the indicators can be evaluated in practice by applying a test period of use.
Neighbours
If virtual hosting is used for hosting, then you should always take into account that other portals are located on the same server along with the site. And everyone will have the same IP address, identical characteristics, and all available RAM will be evenly distributed.
In fact, if the tariff is chosen correctly, then this will not be a problem. But there are situations when there is a scam site nearby that has prohibited content, malware, or a traffic generator. And this, with a high degree of probability, will lead to a decrease in the speed of the site, and will also negatively affect the position in the search results.
If this is a trusted company, then the IP address is always monitored here, malicious sites are identified in a timely manner, which can negatively affect the quality of hosting.
Work stability
Website uptime is an important factor to consider. It also affects promotion. The optimal value is 99.9%, and this should be the indicator of stable operation of the total time. And even if there is a slight deviation from the indicator, then the search engines consider it so that the site is simply inaccessible to the user. Of course, this entails a drop in the position in the search results. For independent analysis, you just need to connect the metric. There are more than enough resources for this.
And here, too, for cooperation, it is worth considering large hosting companies, as they pay due attention to security and stability issues.
